Jamaica has long been a jewel in the 
Caribbean tourism industry crown, but there’s far more to discover than just beaches and  all-inclusive resorts.
Island Riddims
With Bob Marley, Jamaica gifted us the first global  superstar from the developing world. But he didn’t spring from nowhere – this  tiny island has musical roots that reach back to the folk songs of West Africa  and forward to the electronic beats of contemporary dancehall. Simply put,  Jamaica is a musical powerhouse, a fact reflected not just in the bass of the  omnipresent sound systems, but in the lyricism of the patois language and the  gospel sounds from the island’s many churches. Music is life in Jamaica, and  you’ll soon find yourself swaying along with it.
 Jah’s Garden
Ask any expat Jamaican what they miss about their island,  and the answer is inevitably the landscape itself, that great green garden that  constitutes one of the most beautiful islands of the 
Caribbean. Jamaica begins with  crystalline waters flowing over gardens of coral, lapping onto soft sandy  beaches, then rising past red soil and lush banana groves into sheer mountains.  This is powerfully beautiful country, captivating to the eyes and soul. Jamaican  culture can be a daunting subject for foreigners to understand, but ultimately  it’s a matter of appreciating this land and how its cyclical rhythms set the  pace of so much island life.
 Caribbean Flavors
Like many aspects of Jamaica culture, the food is a  creole, born somewhere between the Old and New Worlds. African spice rubs have  evolved into delicious jerk, while yam, rice and plantain form the basis of rich  stews and the fish that abound in local waters. Throw in the astounding array of  tropical fruits that seem to drip from the trees, washed down with a shot of  rum, and you can see (and taste) how the Jamaican cultural story retains its  original voice whilst adapting to the setting – and of course, rhythms – of the  
Caribbean.
 Adventure Playground
Jamaica cries out to be explored – underwater, on hikes,  river-bound with a raft, underground with a lamp strapped to your head, or on  the road by car or bicycle. Getting away from the (admittedly beautiful) beaches  allows you to see sides of the island that many tourists miss. We want to  stress: outdoor activities in Jamaica hardly require you to be as fit as Usain  Bolt. There’s no physical effort involved when you raft (someone else poles),  and even folks in moderate health can accomplish the country’s most famous hike  through the lush mountains to the top of Blue Mountain Peak.
 
 
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