
France
 seduces travellers with its unfalteringly  familiar culture, woven 
around cafe terraces, village-square markets and  lace-curtained bistros
 with their 
plat du jour chalked on the  board.
 
Food is of enormous importance
 to the French, and each  region has its own specialities alongside 
French classics. The daily culinary  agenda takes no prisoners: 
breakfasting on warm croissants from the  
boulangerie, stopping 
off at Parisian bistros, and shopping at the  market are all second 
nature to the French – and it really would rude to refuse.  But French 
gastronomy goes far deeper than just eating exceedingly well. Its  
experiential nature means there is always something tasty to observe, 
learn and  try, wherever you are – be it flipping crepes in 
Brittany or chinking  Champagne flutes in ancient 
Reims cellars, the culinary opportunities are endless.

France
 is about world-class art and architecture,  outstanding museums, Roman 
temples and Renaissance châteaux. It seduces with  both iconic landmarks
 known the world over and rising stars yet to be  discovered. This 
country's cultural repertoire is staggering – in volume and  diversity. 
And this is where the beauty of 
la belle France lies: when  super
 stars like Mademoiselle Eiffel, royal Versailles and the 
celebrity-ridden  French Riviera have been ticked off, there’s still 
plenty more to thrill.  (France is, after all, the world's top tourist 
destination, with more than 80  million visitors a year.)
 

The rhythm of daily life – dictated by the seasons in the  depths of 
la France profonde
 (rural France) – exudes an intimacy that  gets under your skin. Don’t 
resist. Rather, live the French lifestyle. Embrace  the luxury of 
simple, everyday rituals being transformed into unforgettable  moments, 
be it a coffee and croissant in the Parisian cafe where Sartre and  
Simone de Beauvoir met to philosophise, a stroll through the lily-clad 
gardens  Monet painted, or a walk on a beach in 
Brittany scented with the  subtle infusion of language, music and mythology brought by 5th-century Celtic  invaders. 
 
And then there is the 
terroir
 (land) and the  varied journey it weaves from northern France's cliffs 
and sand dunes to the  piercing blue sea of the French Riviera and 
Corsica's
 green oak forests.  Outdoor action is what France's lyrical landscape 
demands – and there's  something for everybody. Whether you end up 
walking barefoot across wave-rippled  sand to Mont St-Michel, riding a 
cable car to glacial panoramas above 
Chamonix,  or cartwheeling down 
Europe's
  highest sand dune, France does not disappoint. Its great outdoors is 
thrilling,  with endless opportunities and the next adventure begging to
 be had.  
Allez!
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