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Denmark seems to have cemented its position at or near the top of every global quality-of-life survey. Take a look around, and it's not hard to see why.History & Impact
The world first took notice of Denmark more than a millennium ago, when Danish Vikings took to the seas and ravaged vast tracts of Europe. How things have changed. These days Denmark captures global imagination as the epitome of a civilised society, and it punches above its weight on many fronts: progressive politics, urban planning, sustainability, design, architecture. Recent global crushes, freshly exported from Copenhagen include city cycling culture, the New Nordic culinary movement, and brilliantly addictive TV drama series.
The Danish Aesthetic
It’s true, Denmark doesn’t have the stop-you-in-your-tracks natural grandeur of its neighbours, but its landscapes are understated – pure and simple, often infused with an ethereal Nordic light. Such landscapes are reflected in the Danish design philosophy towards fashion, food, architecture, furniture and art. Simplicity of form and function come first, but not at the expense of beauty. And so you’ll find moments of quintessential Danish loveliness on a long sandy beach, beside a lake, admiring a Renaissance castle, on the bike lanes of Bornholm, or in a candlelit cafe that has perfected the art of hygge.
Happiness & Hygge
It’s heart-warming to know there’s still a country where the term ‘fairy tale’ can be used freely – from its most enduring literary legacy to its fine textbook castles. In a nutshell, Denmark gets it right: old-fashioned charm embraces the most avowedly forward-looking design and social developments, and wins it a regular chart-topping place on lists of both the most liveable and the happiest nations on earth. You won’t have to search hard to find some much-prized hygge, an untranslatable and uniquely Danish trait that has a profound influence on the locals’ inestimable happiness. Hygge is social nirvana in Denmark: a sense of cosiness, camaraderie and contentment.
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